A collection of 40 posts
In the wake of Google’s ongoing antitrust trial, the tech giant faces mounting pressure to address its monopolistic practices. On August 5th of this year, the trial kicked off after a U.S. District Court judge ruled that Google holds an illegal monopoly over the search market, dominating over
As Fortnite’s Unreal Editor for Fortnite (UEFN) continues to evolve, 2024 presents a unique opportunity for website owners to leverage the booming interest in custom map creation. UEFN provides creators with powerful tools to design intricate, high-quality maps, drawing in not just Fortnite's massive player base but
NitroPay began its journey in the ad tech industry with a mission to revolutionize website monetization for publishers. Since our inception, we’ve been dedicated to providing transparent solutions that empower publishers to maximize their ad revenue and enhance user experience. Today marks a brand new chapter for us and
Adalytics Shares New MFA Findings Last summer, we discussed the pros and cons of Made-For-Advertising (MFA) sites following a prior study indicating that MFAs represent at least 21% of impressions from an average advertising campaign. Since then, numerous SSPs have commented that they were either eliminating MFA inventory or, at
IAB Talks Privacy Sandbox Earlier this month, IAB Tech Lab released its analysis regarding Google’s Privacy Sandbox – and its statements are far from glowing. Several key issues identified regarding industry adaptation of changes required by Privacy Sandbox. These include: * Brand safety concerns in regards to advertising integrity, values, and
Early mid-January results from Chrome’s 1% phase-out of third-party cookies are in, and though AdExchanger explains that they should be taken “with a grain of salt,” it may give an early look into shifting dynamics. Tests that were conducted using the cookieless group found that “test audiences attracted 30%
Making the Best of First-Party Data The Current’s “Asking For a Friend” video series featured McDonald’s U.S. Media director, Alison Ciccione, about utilizing first-party data and its importance to brands. According to Ciccione, “We’re at a point with data in general that if you’re not
Tracking Protection is Coming Google is ringing in the new year by activating its Tracking Protection feature for 1% of a randomly-selected group of Chrome users on January 4, 2024, AdExchanger reports. With this feature enabled, websites will have their access to third-party cookies cut off, a move that will
Google’s Privacy Sandbox Google’s Privacy Sandbox APIs (PAAPI) are now generally available for the majority of Chrome users, which means that marketers need to start using them. AdExchanger spoke with Privacy Sandbox’s product manager, Alex Cone, about lingering questions in the industry regarding third-party cookie replacement in
Developing Privacy Standards Michael Hahn and Rowena Lam of IAB Tech Lab’s Privacy Implementation & Accountability Task Force (PIAT) spoke with AdExchanger about PIAT’s goal to develop a standard privacy taxonomy for the industry. According to Hahn, IAB’s member companies feel challenged by various issues regarding privacy
Advertising Effectiveness Study Updates A study regarding the “Five Keys to Advertising Effectiveness,” first released by NCSolutions in 2017, has been updated for 2023, MarTech Series reports. The largest increase was seen in the brand category, which includes market share, consumer loyalty, and brand penetration, at an increase of 6%
Sustainability Messaging for Advertisers MarTech Series’ latest insights article discusses the benefits for advertisers to “include sustainability into their messaging in a way that is consistent with their fundamental brand values and advantages.” This statement is based on customer concerns regarding sustainability, arguing that these types of messages are highly
MediaMath Files for Bankruptcy On June 30, independent demand-side platform (DSP) MediaMath filed for Chapter 11 bankruptcy in a Delaware district court, with most of its 300-plus employees losing their jobs, AdExchanger reports. The filing comes on the heels of several years of financial troubles and potential acquisition deals falling
Another Google Antitrust Lawsuit Gannett, the largest newspaper chain in the United States, filed a lawsuit on June 20 accusing Google (Alphabet) of “violating federal antitrust laws by illegally abusing a monopoly over the technology used by publishers to buy and sell online ads,” according to New York Times. The
In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience. In-stream Video Ads In-stream video ads are played before, during, or after a piece
Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends. What happens during seasonal upticks? Different seasons and events attract different audiences, and impacts
MarTech Series covered three myths about first-party data that they feel is preventing more marketers from using it. The myths include: * Website tags will be disrupted by cookie deprecation * Third-party data is the most accurate * Data loss will disrupt reporting and hurt downstream optimization In response to these myths, MarTech
In early March, The Current reported that business-to-business (B2B) ad spend is expected to increase in 2023, up 9.3% from 2022 and 58% from 2020. This increase has led B2B marketers to seek out new tools to harness better understanding from data-driven insights. In mid-March, MarTech Series discussed the