Industry news, trends, and practical tips for faster site monetization
Ad fill rate is the percentage of ad requests your site sends that return a served ad, calculated as (impressions served / total ad requests) x 100. A fill rate consistently below 80% points to one of three causes: too few demand sources competing for each impression, floor prices set above
Most display ads on a content page are visible for a second or two at most. The user lands, scrolls, and the ad passes out of the viewport before the demand-side platform records a viewable impression. Adhesion units are built to change that by staying fixed in view no
If you run a gaming or entertainment site, you already know a large share of your traffic never sees an ad. The visitor lands, reads, plays, comes back next week, and none of it shows up as revenue because an ad blocker quietly stripped every impression before it loaded. Most
Switching ad networks makes most gaming publishers nervous, and that nervousness is rational. Revenue gaps during a transition, a poorly timed cutover, or an onboarding process that takes longer than expected can all cause short-term pain. Whether you're coming in from Venatus or Playwire, this guide walks
Your RPM jumped 18% this week. Before you roll out that ad layout change sitewide, ask yourself one question: is that a real lift, or did a game launch drive unusual weekend traffic that inflated every number on your dashboard? For gaming and entertainment publishers, noisy data is not an
Long-form content is simultaneously your best asset and your trickiest monetization problem. Readers who scroll past the halfway mark of a 2,000-word article are your most engaged audience, yet the ad stack on most sites is still calibrated for the reader who barely scrolls at all. The
Google organic search referral traffic fell 33% globally between November 2024 and November 2025. For gaming and entertainment publishers, that number lands with particular force: the content type most vulnerable to AI Overviews, such as guides, tips, and walkthroughs, is exactly what gaming sites produce. While Google's own
If you run a gaming or entertainment website and you are monetizing through a general ad network built for lifestyle bloggers and food publishers, you are likely leaving meaningful revenue on the table. The decision is not just about rates; it goes deeper into how demand is sourced, how formats
Your traffic is growing. Your community is engaged. Your content calendar is full, but your ad revenue looks exactly the same as it did six months ago. That disconnect is one of the clearest signals in publishing: your site has outgrown its current monetization partner. Switching ad networks feels like
If you run a gaming or entertainment website, you already know that general-purpose ad networks are not built with you in mind. The ad tech choices that matter for a gaming audience, namely fill quality, format fit, payout speed, and real human support, come down to a short list
Over the years, Nitro has had the privilege of working with hundreds of gaming and entertainment websites from around the world. Our network now includes more than 500 premium publishers, each with their own community and story. Through our Publisher Showcase series, we regularly sit down with the creators behind
Monetizing a gaming and entertainment website comes down to one core principle: balancing a seamless user experience with an ad stack built to deliver strong CPMs. In a space where communities are loyal and attention is earned, the right monetization partner makes all the difference. From advanced header bidding and
Nitro is thrilled to congratulate Liquipedia (part of the Nitro publisher network) for being selected as the Best Supporting Platform of the Year. This marks the second consecutive year that Liquipedia has been recognized at the awards, following last year’s win as Esports Content & Coverage Platform of the
Ad tech transparency remains one of the biggest challenges for website owners. In a recent feature on AdMonsters, Nitro’s General Manager, Cody Bye, shares his perspective on how publishers can gain greater visibility into their ad performance and ensure fair value from their partners. The article covers: * The importance
The business of gaming monetization and advertising doesn’t stand still. What felt like an innovative strategy last year may already be outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are transforming how brands show up in games and how publishers unlock new revenue
We’re proud to share that Nitro has been named a finalist in the Best Monetization Platform for Publishers category at the Digiday Technology Awards 2025! As a nominee, Nitro joins a class of standout companies across the industry, including Yahoo DSP, NBCUniversal, Hearst Magazines, Primis, and Simpli.fi, who
In our Key Takeaways from CES 2025 article, we highlighted that one of the biggest challenges currently impacting the publishing landscape is AI displacement. Given the ongoing focus on AI research and pace of AI tools introduction to the market, publishers’ hand-made, meticulously-crafted articles, videos, and other forms
Our Co-Founder and General Manager, Cody Bye, spoke to GamesIndustry.Biz, diving deep into this dynamic space and explaining how Nitro is empowering creators to professionalize and monetize their passion projects Best-in-class examples include: * Community hubs like Maxroll.gg for Diablo IV, Lost Ark, and Path of