Google AdSense Impressions Are Changing in 2027: What the Begin-to-Render Shift Means for Publishers
In September 2026, Google notified AdSense and Ad Manager publishers that the way display ad impressions are counted will change on February 17, 2027. The change is straightforward in technical terms, but the reporting effect is easy to misread. Impression totals will fall. Revenue will not. And the CPM figures