Industry news, trends, and practical tips for faster site monetization
Tracking Protection is Coming Google is ringing in the new year by activating its Tracking Protection feature for 1% of a randomly-selected group of Chrome users on January 4, 2024, AdExchanger reports. With this feature enabled, websites will have their access to third-party cookies cut off, a move that will
Google’s Privacy Sandbox Google’s Privacy Sandbox APIs (PAAPI) are now generally available for the majority of Chrome users, which means that marketers need to start using them. AdExchanger spoke with Privacy Sandbox’s product manager, Alex Cone, about lingering questions in the industry regarding third-party cookie replacement in
Developing Privacy Standards Michael Hahn and Rowena Lam of IAB Tech Lab’s Privacy Implementation & Accountability Task Force (PIAT) spoke with AdExchanger about PIAT’s goal to develop a standard privacy taxonomy for the industry. According to Hahn, IAB’s member companies feel challenged by various issues regarding privacy
Advertising Effectiveness Study Updates A study regarding the “Five Keys to Advertising Effectiveness,” first released by NCSolutions in 2017, has been updated for 2023, MarTech Series reports. The largest increase was seen in the brand category, which includes market share, consumer loyalty, and brand penetration, at an increase of 6%
Sustainability Messaging for Advertisers MarTech Series’ latest insights article discusses the benefits for advertisers to “include sustainability into their messaging in a way that is consistent with their fundamental brand values and advantages.” This statement is based on customer concerns regarding sustainability, arguing that these types of messages are highly
MediaMath Files for Bankruptcy On June 30, independent demand-side platform (DSP) MediaMath filed for Chapter 11 bankruptcy in a Delaware district court, with most of its 300-plus employees losing their jobs, AdExchanger reports. The filing comes on the heels of several years of financial troubles and potential acquisition deals falling
Another Google Antitrust Lawsuit Gannett, the largest newspaper chain in the United States, filed a lawsuit on June 20 accusing Google (Alphabet) of “violating federal antitrust laws by illegally abusing a monopoly over the technology used by publishers to buy and sell online ads,” according to New York Times. The
In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience. In-stream Video Ads In-stream video ads are played before, during, or after a piece
Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends. What happens during seasonal upticks? Different seasons and events attract different audiences, and impacts
MarTech Series covered three myths about first-party data that they feel is preventing more marketers from using it. The myths include: * Website tags will be disrupted by cookie deprecation * Third-party data is the most accurate * Data loss will disrupt reporting and hurt downstream optimization In response to these myths, MarTech
In early March, The Current reported that business-to-business (B2B) ad spend is expected to increase in 2023, up 9.3% from 2022 and 58% from 2020. This increase has led B2B marketers to seek out new tools to harness better understanding from data-driven insights. In mid-March, MarTech Series discussed the
When publishers first come on board with any adtech company, there are several steps that take time as everything is put into place. One major factor in this process is that advertising bidders first need to scrape ads.txt files to determine authorized sellers of inventory on the publisher’s
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Industry Execs Weigh in on AI A survey by research company GWI found that advertisers are split on their feelings regarding artificial intelligence, concluding that “22%
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Avoiding AI Advertising Bias Artificial intelligence continues to be a hot topic in advertising news. MarTech Series recently discussed bias in AI, or what occurs when
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from the past week: Data Clean Rooms Last week we discussed what Walled Gardens were and how Big Tech would need to become more transparent with advertisers about the data they
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from recent weeks: Green Supply Path In late January, IAB Tech Lab announced its Green Supply Path initiative, MarTech Series reports. The purpose of this initiative is to address the global
What is the Global Privacy Platform (GPP)? Developed by the non-profit consortium IAB Tech Lab, the GPP is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP, which was publicly released at the end of September 2022, currently offers
NitroPay is seeking a full-time, remote Account Manager. Account Manager at NitroPay Your Responsibilities As an Account Manager you’re in charge of maintaining healthy and successful relationships between NitroPay and our publishers. You’re the first point of contact and a trusted advisor that will help new and existing