Industry news, trends, and practical tips for faster site monetization
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost, with Thanksgiving, Chanukah, Christmas, Kwanzaa, Black Friday, and Cyber Monday all packed into the year’s
Recently, we covered RPM vs CPM as well as viewability, and how publishers can use those metrics as both a gauge for optimization changes and to better understand their earnings. Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things
The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings. RPM: Revenue per Mille (Revenue per Thousand Pageviews) RPM is a publisher metric that allows them to estimate potential earnings of
What is ad viewability? Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or
Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google)
2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We
Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured
The General Data Protection Regulation (GDPR) was a groundbreaking win for privacy advocates and members of the European Union. After arriving in May 2018 the legislation has, among other things, regulated how companies store and transfer personal data. The month following the GDPR’s implementation saw the California Consumer Privacy
Black Friday weekend starts tomorrow! We’re very pleased with how much work everyone has been doing around optimization, viewability, and adding new placements/features, and that has us believing that the next thirty days will be close to record breaking for most of our publishers. Today we’ll cover
Happy Friday! First off, we want to remind everyone that both video and sponsor/subscription options are available to use, along with our new anchor, rail, and sticky-stack placements. Please send us a message if you’re interested in these. Second, we wanted to provide a quick newsletter this morning