A collection of 42 posts
MarTech Series covered three myths about first-party data that they feel is preventing more marketers from using it. The myths include: * Website tags will be disrupted by cookie deprecation * Third-party data is the most accurate * Data loss will disrupt reporting and hurt downstream optimization In response to these myths, MarTech
In early March, The Current reported that business-to-business (B2B) ad spend is expected to increase in 2023, up 9.3% from 2022 and 58% from 2020. This increase has led B2B marketers to seek out new tools to harness better understanding from data-driven insights. In mid-March, MarTech Series discussed the
When publishers first come on board with any adtech company, there are several steps that take time as everything is put into place. One major factor in this process is that advertising bidders first need to scrape ads.txt files to determine authorized sellers of inventory on the publisher’s
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Industry Execs Weigh in on AI A survey by research company GWI found that advertisers are split on their feelings regarding artificial intelligence, concluding that “22%
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Avoiding AI Advertising Bias Artificial intelligence continues to be a hot topic in advertising news. MarTech Series recently discussed bias in AI, or what occurs when
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from the past week: Data Clean Rooms Last week we discussed what Walled Gardens were and how Big Tech would need to become more transparent with advertisers about the data they
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from recent weeks: Green Supply Path In late January, IAB Tech Lab announced its Green Supply Path initiative, MarTech Series reports. The purpose of this initiative is to address the global
What is the Global Privacy Platform (GPP)? Developed by the non-profit consortium IAB Tech Lab, the GPP is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP, which was publicly released at the end of September 2022, currently offers
NitroPay is seeking a full-time, remote Account Manager. Account Manager at NitroPay Your Responsibilities As an Account Manager you’re in charge of maintaining healthy and successful relationships between NitroPay and our publishers. You’re the first point of contact and a trusted advisor that will help new and existing
Rarely there are upstream ads being served that contain tracking pixels and other assets requested over http instead of https. Without a Content Security Policy on your website, these assets will load and the user will see a warning that their connection is insecure. Since this warning is pretty alarming
For consumers, the tracking of third-party data has been increasingly frowned upon. This data tracks behaviors on a device, allowing advertisers to target ads specifically related to those behaviors. It’s far from subtle, isn’t a transparent process, and can even feel invasive at times. Ultimately, consumers value their
Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing, such as: personal contact details (name, address, phone number, etc), financial information (credit cards or bank accounts), identifying details (date of birth, social
During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is
In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together. Video Ads Video ads are a
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost, with Thanksgiving, Chanukah, Christmas, Kwanzaa, Black Friday, and Cyber Monday all packed into the year’s
Recently, we covered RPM vs CPM as well as viewability, and how publishers can use those metrics as both a gauge for optimization changes and to better understand their earnings. Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things
The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings. RPM: Revenue per Mille (Revenue per Thousand Pageviews) RPM is a publisher metric that allows them to estimate potential earnings of
What is ad viewability? Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or