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For consumers, the tracking of third-party data has been increasingly frowned upon. This data tracks behaviors on a device, allowing advertisers to target ads specifically related to those behaviors. It’s far from subtle, isn’t a transparent process, and can even feel invasive at times. Ultimately, consumers value their
Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing, such as: personal contact details (name, address, phone number, etc), financial information (credit cards or bank accounts), identifying details (date of birth, social
During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is
Happy holidays! Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. All that being said, we still managed to see some amazing outcomes with a good number of
In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together. Video Ads Video ads are a
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost, with Thanksgiving, Chanukah, Christmas, Kwanzaa, Black Friday, and Cyber Monday all packed into the year’s
Recently, we covered RPM vs CPM as well as viewability, and how publishers can use those metrics as both a gauge for optimization changes and to better understand their earnings. Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things
The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings. RPM: Revenue per Mille (Revenue per Thousand Pageviews) RPM is a publisher metric that allows them to estimate potential earnings of
What is ad viewability? Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or
Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google)
2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We
Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured
The General Data Protection Regulation (GDPR) was a groundbreaking win for privacy advocates and members of the European Union. After arriving in May 2018 the legislation has, among other things, regulated how companies store and transfer personal data. The month following the GDPR’s implementation saw the California Consumer Privacy
Black Friday weekend starts tomorrow! We’re very pleased with how much work everyone has been doing around optimization, viewability, and adding new placements/features, and that has us believing that the next thirty days will be close to record breaking for most of our publishers. Today we’ll cover
Happy Q4 everyone! We are in the home stretch for the year and things are ramping up like they normally do. Overall ad industry revenue is trending a bit lower than it has previous years, but higher than our expectations were earlier in the year when Covid-19 first hit the
Hey everyone, We hope your summers are going well. With today’s newsletter, we wanted to reach out and touch base on a few important topics. First of these is a new feature – we are now offering referral bonuses for new sites brought in by your recommendation of the NitroPay
Hey folks – To start, we hope you and your families are safe. Nothing is more important than your health, so we hope you’re managing to weather this storm. Second, we have a couple of short but important topics to cover. User Consent Updates A few months back, the California
Happy Friday! First off, we want to remind everyone that both video and sponsor/subscription options are available to use, along with our new anchor, rail, and sticky-stack placements. Please send us a message if you’re interested in these. Second, we wanted to provide a quick newsletter this morning