Turbocharged Insights for Lightning-Fast Website Monetization
Staying ahead in the gaming world requires not just skill, but also the right gear. Whether you’re looking for the best gaming mouse, keyboard, or the latest tech innovations, there are plenty of resources to help you make informed decisions. Here are the top 10 websites and blogs that
League of Legends is one of the most skill-intensive games in the entire esports landscape. To excel in such a competitive environment, players must demonstrate deep strategic thinking, teamwork skills, and extensive map knowledge. It is no easy task to master these qualities, therefore tip providing websites come in as
Welcome to Nitro’s July edition of our brand new monthly Publisher Showcase; uncovering valuable insights and stories from the incredible website owners on our platform. This month, we spoke to Abe Train, the mastermind behind the awesome trivia game website Trainwreck Labs. In the interview below, Abe reveals how
NitroPay began its journey in the ad tech industry with a mission to revolutionize website monetization for publishers. Since our inception, we’ve been dedicated to providing transparent solutions that empower publishers to maximize their ad revenue and enhance user experience. Today marks a brand new chapter for us and
Adalytics Shares New MFA Findings Last summer, we discussed the pros and cons of Made-For-Advertising (MFA) sites following a prior study indicating that MFAs represent at least 21% of impressions from an average advertising campaign. Since then, numerous SSPs have commented that they were either eliminating MFA inventory or, at
IAB Talks Privacy Sandbox Earlier this month, IAB Tech Lab released its analysis regarding Google’s Privacy Sandbox – and its statements are far from glowing. Several key issues identified regarding industry adaptation of changes required by Privacy Sandbox. These include: * Brand safety concerns in regards to advertising integrity, values, and
Early mid-January results from Chrome’s 1% phase-out of third-party cookies are in, and though AdExchanger explains that they should be taken “with a grain of salt,” it may give an early look into shifting dynamics. Tests that were conducted using the cookieless group found that “test audiences attracted 30%
Making the Best of First-Party Data The Current’s “Asking For a Friend” video series featured McDonald’s U.S. Media director, Alison Ciccione, about utilizing first-party data and its importance to brands. According to Ciccione, “We’re at a point with data in general that if you’re not
Tracking Protection is Coming Google is ringing in the new year by activating its Tracking Protection feature for 1% of a randomly-selected group of Chrome users on January 4, 2024, AdExchanger reports. With this feature enabled, websites will have their access to third-party cookies cut off, a move that will
I hope everyone had an amazing Thanksgiving holiday (if you celebrate). I personally went back to the wheat farm where I grew up and was able to celebrate with my family, which was very enjoyable. As is normal during the holiday season, we saw ad rates climb on the sprint
Google’s Privacy Sandbox Google’s Privacy Sandbox APIs (PAAPI) are now generally available for the majority of Chrome users, which means that marketers need to start using them. AdExchanger spoke with Privacy Sandbox’s product manager, Alex Cone, about lingering questions in the industry regarding third-party cookie replacement in
Hi everyone! We hope you’ve all had an excellent few months and managed to squeeze in some time with family or friends. As we’re running full force to the end of Q3 and start of Q4, the NitroPay team wanted to send out a quick newsletter going over
Developing Privacy Standards Michael Hahn and Rowena Lam of IAB Tech Lab’s Privacy Implementation & Accountability Task Force (PIAT) spoke with AdExchanger about PIAT’s goal to develop a standard privacy taxonomy for the industry. According to Hahn, IAB’s member companies feel challenged by various issues regarding privacy
Advertising Effectiveness Study Updates A study regarding the “Five Keys to Advertising Effectiveness,” first released by NCSolutions in 2017, has been updated for 2023, MarTech Series reports. The largest increase was seen in the brand category, which includes market share, consumer loyalty, and brand penetration, at an increase of 6%
Sustainability Messaging for Advertisers MarTech Series’ latest insights article discusses the benefits for advertisers to “include sustainability into their messaging in a way that is consistent with their fundamental brand values and advantages.” This statement is based on customer concerns regarding sustainability, arguing that these types of messages are highly
MediaMath Files for Bankruptcy On June 30, independent demand-side platform (DSP) MediaMath filed for Chapter 11 bankruptcy in a Delaware district court, with most of its 300-plus employees losing their jobs, AdExchanger reports. The filing comes on the heels of several years of financial troubles and potential acquisition deals falling
Another Google Antitrust Lawsuit Gannett, the largest newspaper chain in the United States, filed a lawsuit on June 20 accusing Google (Alphabet) of “violating federal antitrust laws by illegally abusing a monopoly over the technology used by publishers to buy and sell online ads,” according to New York Times. The
We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations. Ad Market Update Prior to that, however, we want to do