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Media buyers don’t have a volume problem but a signal problem. With endless digital supply available, the real challenge is separating impressions that drive meaningful outcomes from impressions that create waste. At scale, even small inefficiencies compound quickly, and the cost is not just budget but confidence in what
Advertisers don’t often think of yield optimization as something that works in their favor. It is usually seen as a publisher-side tactic, a way for websites to increase revenue from their ad inventory. But when yield is optimized intelligently, it creates a healthier marketplace where advertisers can buy smarter
Programmatic has always promised efficiency at scale, but buyers know scale alone isn’t the goal. Not all ad inventory is created equal, and today’s media teams are being asked to deliver performance while also answering tougher questions about brand suitability, and where budgets actually end up in the
Programmatic advertising is undergoing a quality renaissance. Instead of relying solely on the open ad exchange, often compared to a noisy bazaar, brands and agencies are increasingly turning to curated marketplaces. A curated marketplace, also known as SSP curation, uses technology and data to pre-select and package premium inventory into
In media planning, certain environments are synonymous with high value audiences. Outlets like The Financial Times and Bloomberg are not only prized for their content but also for the caliber of their readership. Affluent and professionally accomplished individuals who turn to these sources to treat information as a strategic asset
If you only look at the surface of the gaming industry, you’re seeing just one part of a much larger ecosystem. The visible side is bright and crowded, filled with the energy of big launches and nonstop media buzz. This is where the AAA titles live, powered by massive
You don’t often hear DSPs and SSPs ranking esports-related websites high on their list for media buying, but they should be. The landscape of esports is filled with passion, creativity, and global influence, a space where engagement runs deeper than most corners of digital culture. Pulling all-nighters on ranked