Ad tech transparency remains one of the biggest challenges for website owners. In a recent feature on AdMonsters, Nitro’s General Manager, Cody Bye, shares his perspective on how publishers can gain greater visibility into their ad performance and ensure fair value from their partners.

The article covers:

• The importance of understanding gross revenue
• How transparency strengthens trust and long-term partnerships
• Key questions every publisher should ask their ad providers

Read the full article on AdMonsters here.