Ad tech transparency remains one of the biggest challenges for website owners. In a recent feature on AdMonsters, Nitro’s General Manager, Cody Bye, shares his perspective on how publishers can gain greater visibility into their ad performance and ensure fair value from their partners. The article covers: * The importance
You did it. That feature you’ve been working on for months is finally live. Maybe it’s a new content section, a redesign, a seasonal update, or a game expansion that your audience has been waiting for. Regardless, launch day has arrived, traffic pours in, social feeds and community
Welcome to the September edition of our Publisher Showcase series. Each month we highlight the passionate creators behind standout gaming websites in the Nitro network. This month we’re spoke with Artie, the mind behind Inara, a long-running platform supporting games like Elite: Dangerous, Starfield, and more. What began as
The business of gaming monetization and advertising doesn’t stand still. What felt like an innovative strategy last year may already be outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are transforming how brands show up in games and how publishers unlock new revenue opportunities.
Success rarely happens by chance. Behind every thriving platform is a blend of hard-earned lessons and strategies shaped through real-world experience. That is why, for this month’s playbook, we decided to turn to the people who know this journey better than anyone else - the publishers themselves. Drawing from
Welcome to August's edition of our Publisher Showcase series! Each month, we shine a spotlight on the creators behind some of the most unique and impactful gaming websites in the Nitro network. This time, we sat down with Dazz and Petie, the duo behind The Spriters Resource, a
No matter the topic, content tends to lose relevance over time. Articles become outdated, trends fade, and even the most thorough guides can fall out of sync. But when it comes to gaming content, things often play by a different set of rules. As seen with more frequency lately, titles
Welcome to June’s edition of our Publisher Showcase series. Each month, we shine a light on the creators behind some of the most innovative gaming websites in the Nitro network. This month, we spoke with Leon Machens, the developer behind TH.GL - a platform dedicated to building high-quality,
This may sound like a contradiction to what was previously discussed in our playbook on ad viewability, but ads that attract too much attention can many times hurt a website's long-term performance. Yes, ad viewability matters and is especially important for better revenue opportunities, but when an ad
Welcome to May’s edition of our Publisher Showcase series! Each month, we highlight the people and platforms shaping the future of gaming-focused websites across the Nitro network. This time, we caught up with Scott "Sco" McMillan, the founder of Method—a legendary World of Warcraft guild turned
Chasing averages can certainly drive progress, but it can also be a shortcut to stagnation. Total pageviews, RPM, bounce rate, time on site—these numbers are great for understanding how your site is performing overall, however, they won’t tell you much about who's it performing for. Different
Welcome to April’s edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we spoke with Timothy Sun, the founder of SignalRGB, a platform bringing order to the
As a division of Overwolf, Nitro is thrilled to be a part of the official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s
Putting all eggs in one basket is a notorious saying when referring to a bad idea. Whether in terms of investing, content strategy, or even your breakfast order, relying entirely on one option is known to carry risk—and the very same goes for your monetization strategy While aiming for
Welcome to March's edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with Kyckyc, the talented creator of Warframe Market,
In our Key Takeaways from CES 2025 article, we highlighted that one of the biggest challenges currently impacting the publishing landscape is AI displacement. Given the ongoing focus on AI research and pace of AI tools introduction to the market, publishers’ hand-made, meticulously-crafted articles, videos, and other forms of media
In recent years, concerns over ad effectiveness have given rise to speculations on whether the traditional ad impression-based buying accurately reflects the true value of advertisers' campaigns. Ad impressions remain the primary metric for measuring ad performance and inventory value, with advertisers typically paying based on CPM. But with
Welcome to the February edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with the talented team behind Questlog.gg, a comprehensive