This may sound like a contradiction to what was previously discussed in our playbook on ad viewability, but ads that attract too much attention can many times hurt a website's long-term performance. Yes, ad viewability matters and is especially important for better revenue opportunities, but when an ad
Welcome to May’s edition of our Publisher Showcase series! Each month, we highlight the people and platforms shaping the future of gaming-focused websites across the Nitro network. This time, we caught up with Scott "Sco" McMillan, the founder of Method—a legendary World of Warcraft guild turned
Chasing averages can certainly drive progress, but it can also be a shortcut to stagnation. Total pageviews, RPM, bounce rate, time on site—these numbers are great for understanding how your site is performing overall, however, they won’t tell you much about who's it performing for. Different
Welcome to April’s edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we spoke with Timothy Sun, the founder of SignalRGB, a platform bringing order to the
As a division of Overwolf, Nitro is thrilled to be a part of the official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s
Putting all eggs in one basket is a notorious saying when referring to a bad idea. Whether in terms of investing, content strategy, or even your breakfast order, relying entirely on one option is known to carry risk—and the very same goes for your monetization strategy While aiming for
Welcome to March's edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with Kyckyc, the talented creator of Warframe Market,
In our Key Takeaways from CES 2025 article, we highlighted that one of the biggest challenges currently impacting the publishing landscape is AI displacement. Given the ongoing focus on AI research and pace of AI tools introduction to the market, publishers’ hand-made, meticulously-crafted articles, videos, and other forms of media
In recent years, concerns over ad effectiveness have given rise to speculations on whether the traditional ad impression-based buying accurately reflects the true value of advertisers' campaigns. Ad impressions remain the primary metric for measuring ad performance and inventory value, with advertisers typically paying based on CPM. But with
Welcome to the February edition of our Publisher Showcase series! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with the talented team behind Questlog.gg, a comprehensive
Last year, Google surprised the ad-tech industry by announcing the discontinuation of its plans to deprecate third-party cookies from Chrome. This decision, while definitely unexpected, left many wondering why would Google suddenly reverse its stance after a five-year-long effort to eliminate cookies? To understand this move, we must first take
Welcome to the first edition of our monthly Publisher Showcase in 2025! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with Mennan Kara, the creative force behind
The world's largest tech event has just wrapped up in Las Vegas, kicking off yet another year with incredible innovation and the refueling of several discourses on the major trends currently influencing tech and its related industries. Of course, we wouldn’t miss out on the action—together
Welcome to Nitro's December edition of our monthly Publisher Showcase! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with Marvin Scham, the visionary behind Mastery
Today, with nearly 42% of users worldwide employing some form of ad blocker when browsing the internet, ad blockers have emerged as one of the most significant obstacles impacting the publishing landscape. In 2024 alone, ad blockers were responsible for an estimated $54 billion USD loss in publishers' advertising
Gaming doesn’t have to be an expensive hobby. Whether you’re searching for discounts on AAA blockbusters or hidden indie gems, finding the best deals can help you grow your game library without emptying your wallet. With the holiday season around the corner, now is the perfect time to
Webnovels and serialized storytelling have taken the literary world by storm, offering a fresh and interactive way to enjoy fiction. From epic fantasies to gripping thrillers and heartfelt romances, these platforms bring stories to life one chapter at a time. For readers, they provide a treasure trove of bingeworthy tales.
Welcome to Nitro's November edition of our monthly Publisher Showcase! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform. This month, we had the pleasure of speaking with the amazing team behind Diablo Trade,