In media planning, certain environments are synonymous with high value audiences. Outlets like The Financial Times and Bloomberg are not only prized for their content but also for the caliber of their readership. Affluent and professionally accomplished individuals who turn to these sources to treat information as a strategic asset
Many publishers find themselves in a tricky situation. They are expected to manage their website and make meaningful business decisions while only seeing a portion of what is happening inside their ad setup. High-level summaries may offer a general sense of performance, but they rarely explain how earnings are created
Welcome to November's edition of Publisher Showcase, where we highlight the website owners across the Nitro network who are shaping standout gaming experiences for communities worldwide. This edition spotlights WorldGuessr, the passion project of developer Gautam Anand. What started as a childhood love of games and geography has
Nitro is thrilled to congratulate Liquipedia (part of the Nitro publisher network) for being selected as the Best Supporting Platform of the Year. This marks the second consecutive year that Liquipedia has been recognized at the awards, following last year’s win as Esports Content & Coverage Platform of the
If you only look at the surface of the gaming industry, you’re seeing just one part of a much larger ecosystem. The visible side is bright and crowded, filled with the energy of big launches and nonstop media buzz. This is where the AAA titles live, powered by massive
You don’t often hear DSPs and SSPs ranking esports-related websites high on their list for media buying, but they should be. The landscape of esports is filled with passion, creativity, and global influence, a space where engagement runs deeper than most corners of digital culture. Pulling all-nighters on ranked
Black Friday and Cyber Monday are right around the corner, and if you’re a gaming publisher, you know this means more than a stampede of people fighting deathbattles for Samsung’s latest smart TV. It is one of the most competitive weekends online, where audience attention tightens and ad
Welcome to October's edition of Publisher Showcase, where each month we spotlight standout publishers in the Nitro network building valuable tools and resources for gaming communities around the world. This edition features TFT Academy, co-founded by Amer “Kite”, whose years of experience in gaming media and close collaboration
Ad tech transparency remains one of the biggest challenges for website owners. In a recent feature on AdMonsters, Nitro’s General Manager, Cody Bye, shares his perspective on how publishers can gain greater visibility into their ad performance and ensure fair value from their partners. The article covers: * The importance
You did it. That feature you’ve been working on for months is finally live. Maybe it’s a new content section, a redesign, a seasonal update, or a game expansion that your audience has been waiting for. Regardless, launch day has arrived, traffic pours in, social feeds and community
Welcome to the September edition of our Publisher Showcase series. Each month we highlight the passionate creators behind standout gaming websites in the Nitro network. This month we’re spoke with Artie, the mind behind Inara, a long-running platform supporting games like Elite: Dangerous, Starfield, and more. What began as
The business of gaming monetization and advertising doesn’t stand still. What felt like an innovative strategy last year may already be outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are transforming how brands show up in games and how publishers unlock new revenue opportunities.
Success rarely happens by chance. Behind every thriving platform is a blend of hard-earned lessons and strategies shaped through real-world experience. That is why, for this month’s playbook, we decided to turn to the people who know this journey better than anyone else - the publishers themselves. Drawing from
Welcome to August's edition of our Publisher Showcase series! Each month, we shine a spotlight on the creators behind some of the most unique and impactful gaming websites in the Nitro network. This time, we sat down with Dazz and Petie, the duo behind The Spriters Resource, a
No matter the topic, content tends to lose relevance over time. Articles become outdated, trends fade, and even the most thorough guides can fall out of sync. But when it comes to gaming content, things often play by a different set of rules. As seen with more frequency lately, titles
Welcome to June’s edition of our Publisher Showcase series. Each month, we shine a light on the creators behind some of the most innovative gaming websites in the Nitro network. This month, we spoke with Leon Machens, the developer behind TH.GL - a platform dedicated to building high-quality,
This may sound like a contradiction to what was previously discussed in our playbook on ad viewability, but ads that attract too much attention can many times hurt a website's long-term performance. Yes, ad viewability matters and is especially important for better revenue opportunities, but when an ad
Welcome to May’s edition of our Publisher Showcase series! Each month, we highlight the people and platforms shaping the future of gaming-focused websites across the Nitro network. This time, we caught up with Scott "Sco" McMillan, the founder of Method—a legendary World of Warcraft guild turned