Media buyers don’t have a volume problem but a signal problem. With endless digital supply available, the real challenge is separating impressions that drive meaningful outcomes from impressions that create waste. At scale, even small inefficiencies compound quickly, and the cost is not just budget but confidence in what
Understanding the rhythm of programmatic demand is one of the most valuable skills a publisher can develop. When you can identify the signals behind a rise in CPMs or anticipate a seasonal slowdown before it arrives, you move from reacting to leading. With the right perspective, volatility becomes a source
Welcome to the December edition of Publisher Showcase, where we highlight the publishers across the Nitro network building experiences that gamers genuinely rely on. This month we sat down with Luca Sammann, the creator of Grindosaur. What began as a small personal project during university, sparked while documenting his World
Advertisers don’t often think of yield optimization as something that works in their favor. It is usually seen as a publisher-side tactic, a way for websites to increase revenue from their ad inventory. But when yield is optimized intelligently, it creates a healthier marketplace where advertisers can buy smarter
Programmatic has always promised efficiency at scale, but buyers know scale alone isn’t the goal. Not all ad inventory is created equal, and today’s media teams are being asked to deliver performance while also answering tougher questions about brand suitability, and where budgets actually end up in the
Programmatic advertising is undergoing a quality renaissance. Instead of relying solely on the open ad exchange, often compared to a noisy bazaar, brands and agencies are increasingly turning to curated marketplaces. A curated marketplace, also known as SSP curation, uses technology and data to pre-select and package premium inventory into
In media planning, certain environments are synonymous with high value audiences. Outlets like The Financial Times and Bloomberg are not only prized for their content but also for the caliber of their readership. Affluent and professionally accomplished individuals who turn to these sources to treat information as a strategic asset
Many publishers find themselves in a tricky situation. They are expected to manage their website and make meaningful business decisions while only seeing a portion of what is happening inside their ad setup. High-level summaries may offer a general sense of performance, but they rarely explain how earnings are created
Welcome to November's edition of Publisher Showcase, where we highlight the website owners across the Nitro network who are shaping standout gaming experiences for communities worldwide. This edition spotlights WorldGuessr, the passion project of developer Gautam Anand. What started as a childhood love of games and geography has
Nitro is thrilled to congratulate Liquipedia (part of the Nitro publisher network) for being selected as the Best Supporting Platform of the Year. This marks the second consecutive year that Liquipedia has been recognized at the awards, following last year’s win as Esports Content & Coverage Platform of the
If you only look at the surface of the gaming industry, you’re seeing just one part of a much larger ecosystem. The visible side is bright and crowded, filled with the energy of big launches and nonstop media buzz. This is where the AAA titles live, powered by massive
You don’t often hear DSPs and SSPs ranking esports-related websites high on their list for media buying, but they should be. The landscape of esports is filled with passion, creativity, and global influence, a space where engagement runs deeper than most corners of digital culture. Pulling all-nighters on ranked
Black Friday and Cyber Monday are right around the corner, and if you’re a gaming publisher, you know this means more than a stampede of people fighting deathbattles for Samsung’s latest smart TV. It is one of the most competitive weekends online, where audience attention tightens and ad
Welcome to October's edition of Publisher Showcase, where each month we spotlight standout publishers in the Nitro network building valuable tools and resources for gaming communities around the world. This edition features TFT Academy, co-founded by Amer “Kite”, whose years of experience in gaming media and close collaboration
Ad tech transparency remains one of the biggest challenges for website owners. In a recent feature on AdMonsters, Nitro’s General Manager, Cody Bye, shares his perspective on how publishers can gain greater visibility into their ad performance and ensure fair value from their partners. The article covers: * The importance
You did it. That feature you’ve been working on for months is finally live. Maybe it’s a new content section, a redesign, a seasonal update, or a game expansion that your audience has been waiting for. Regardless, launch day has arrived, traffic pours in, social feeds and community
Welcome to the September edition of our Publisher Showcase series. Each month we highlight the passionate creators behind standout gaming websites in the Nitro network. This month we’re spoke with Artie, the mind behind Inara, a long-running platform supporting games like Elite: Dangerous, Starfield, and more. What began as
The business of gaming monetization and advertising doesn’t stand still. What felt like an innovative strategy last year may already be outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are transforming how brands show up in games and how publishers unlock new revenue opportunities.