When publishers first come on board with any adtech company, there are several steps that take time as everything is put into place. One major factor in this process is that advertising bidders first need to scrape ads.txt files to determine authorized sellers of inventory on the publisher’s
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Industry Execs Weigh in on AI A survey by research company GWI found that advertisers are split on their feelings regarding artificial intelligence, concluding that “22%
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week: Avoiding AI Advertising Bias Artificial intelligence continues to be a hot topic in advertising news. MarTech Series recently discussed bias in AI, or what occurs when
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from the past week: Data Clean Rooms Last week we discussed what Walled Gardens were and how Big Tech would need to become more transparent with advertisers about the data they
It can be hard to keep up on everything adtech in the news. Here are a few interesting stories from recent weeks: Green Supply Path In late January, IAB Tech Lab announced its Green Supply Path initiative, MarTech Series reports. The purpose of this initiative is to address the global
What is the Global Privacy Platform (GPP)? Developed by the non-profit consortium IAB Tech Lab, the GPP is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP, which was publicly released at the end of September 2022, currently offers
The NitroPay team spent the first week of January speaking to vendors, potential advertisers, and other publishers at CES. Along with more revenue opportunities for our publishers in the coming months, it was a good chance to talk with industry colleagues about how things are looking in Q1 2023. We
Happy Holidays from the NitroPay team! What a year! To start, the team and I want to thank every one of our clients—old and new alike—for joining us and making NitroPay the best holistic revenue platform for website publishers in the industry. No other ad tech provider puts
It’s true—across the board, there’s an advertising slump going on this Q4. While digital advertising hasn’t been hit as hard as television and other media, what we’re seeing at NitroPay is that advertising revenues have slightly increased, but mostly flatlined for the month of October
Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession. It’s been incredibly busy here at the NitroPay
NitroPay is seeking a full-time, remote Account Manager. Account Manager at NitroPay Your Responsibilities As an Account Manager you’re in charge of maintaining healthy and successful relationships between NitroPay and our publishers. You’re the first point of contact and a trusted advisor that will help new and existing
For consumers, the tracking of third-party data has been increasingly frowned upon. This data tracks behaviors on a device, allowing advertisers to target ads specifically related to those behaviors. It’s far from subtle, isn’t a transparent process, and can even feel invasive at times. Ultimately, consumers value their
Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing, such as: personal contact details (name, address, phone number, etc), financial information (credit cards or bank accounts), identifying details (date of birth, social
During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is
Happy holidays! Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. All that being said, we still managed to see some amazing outcomes with a good number of
In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together. Video Ads Video ads are a
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost, with Thanksgiving, Chanukah, Christmas, Kwanzaa, Black Friday, and Cyber Monday all packed into the year’s
Recently, we covered RPM vs CPM as well as viewability, and how publishers can use those metrics as both a gauge for optimization changes and to better understand their earnings. Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things