Actionable monthly playbooks to grow revenue while protecting UX
Understanding the rhythm of programmatic demand is one of the most valuable skills a publisher can develop. When you can identify the signals behind a rise in CPMs or anticipate a seasonal slowdown before it arrives, you move from reacting to leading. With the right perspective, volatility becomes a source
Many publishers find themselves in a tricky situation. They are expected to manage their website and make meaningful business decisions while only seeing a portion of what is happening inside their ad setup. High-level summaries may offer a general sense of performance, but they rarely explain how earnings are created
Black Friday and Cyber Monday are right around the corner, and if you’re a gaming publisher, you know this means more than a stampede of people fighting deathbattles for Samsung’s latest smart TV. It is one of the most competitive weekends online, where audience attention tightens and ad
You did it. That feature you’ve been working on for months is finally live. Maybe it’s a new content section, a redesign, a seasonal update, or a game expansion that your audience has been waiting for. Regardless, launch day has arrived, traffic pours in, social feeds and community
Success rarely happens by chance. Behind every thriving platform is a blend of hard-earned lessons and strategies shaped through real-world experience. That is why, for this month’s playbook, we decided to turn to the people who know this journey better than anyone else - the publishers themselves. Drawing from
No matter the topic, content tends to lose relevance over time. Articles become outdated, trends fade, and even the most thorough guides can fall out of sync. But when it comes to gaming content, things often play by a different set of rules. As seen with more frequency lately, titles
This may sound like a contradiction to what was previously discussed in our playbook on ad viewability, but ads that attract too much attention can many times hurt a website's long-term performance. Yes, ad viewability matters and is especially important for better revenue opportunities, but when an ad
Chasing averages can certainly drive progress, but it can also be a shortcut to stagnation. Total pageviews, RPM, bounce rate, time on site—these numbers are great for understanding how your site is performing overall, however, they won’t tell you much about who's it performing for. Different
Putting all eggs in one basket is a notorious saying when referring to a bad idea. Whether in terms of investing, content strategy, or even your breakfast order, relying entirely on one option is known to carry risk—and the very same goes for your monetization strategy While aiming for
In recent years, concerns over ad effectiveness have given rise to speculations on whether the traditional ad impression-based buying accurately reflects the true value of advertisers' campaigns. Ad impressions remain the primary metric for measuring ad performance and inventory value, with advertisers typically paying based on CPM. But with
Last year, Google surprised the ad-tech industry by announcing the discontinuation of its plans to deprecate third-party cookies from Chrome. This decision, while definitely unexpected, left many wondering why would Google suddenly reverse its stance after a five-year-long effort to eliminate cookies? To understand this move, we must first take
Today, with nearly 42% of users worldwide employing some form of ad blocker when browsing the internet, ad blockers have emerged as one of the most significant obstacles impacting the publishing landscape. In 2024 alone, ad blockers were responsible for an estimated $54 billion USD loss in publishers' advertising