A collection of 3 posts
In recent years, concerns over ad effectiveness have given rise to speculations on whether the traditional ad impression-based buying accurately reflects the true value of advertisers' campaigns. Ad impressions remain the primary metric for measuring ad performance and inventory value, with advertisers typically paying based on CPM. But with
Last year, Google surprised the ad-tech industry by announcing the discontinuation of its plans to deprecate third-party cookies from Chrome. This decision, while definitely unexpected, left many wondering why would Google suddenly reverse its stance after a five-year-long effort to eliminate cookies? To understand this move, we must first take
Today, with nearly 42% of users worldwide employing some form of ad blocker when browsing the internet, ad blockers have emerged as one of the most significant obstacles impacting the publishing landscape. In 2024 alone, ad blockers were responsible for an estimated $54 billion USD loss in publishers' advertising