Welcome to Nitro's November's edition of our monthly Publisher Showcase! Each month, we dive into the stories and insights of the brilliant minds behind some of the most dynamic websites in our platform.
This month, we had the pleasure of speaking with the amazing team behind Diablo Trade, the leading Diablo 4 marketplace. In this interview, the team reveals how their shared passion for gaming and entrepreneurship enabled them to identify a significant gap in the trading experience within the Diablo community. By combining their professional expertise with their love for the game, they created a platform that has transformed how players trade items within the game.
Dive into their story below to discover how Diablo Trade became a trusted hub for such a vibrant community. 👇
First up, can you tell us a bit about your career/life background that led you to start Diablo Trade?
The team always had a deep interest in both gaming and entrepreneurship. We’ve all connected with and had amazing moments with friends through video games. As avid Diablo players, we recognized a unique opportunity to combine the team’s professional skills with my passion for gaming, which ultimately led us to start Diablo Trade.
What drove you to create Diablo Trade? Did you see a specific gap in the market? Was there a particular insight that motivated you to launch it?
We saw a significant gap in how players traded items in the Diablo community. We knew there had to be a better way to make the process smoother, safer, and more accessible for all types of players. That insight, combined with our interest in creating something truly valuable for the community, motivated us to launch the platform.
How long have you been running your website, and how long did it take from development until it was live?
Diablo Trade has been live for about a year, and from the initial concept to launch, it took around three months. We focused heavily on making sure the core features were solid before going live, which required a lot of product strategy and development, but it was worth the effort to ensure a smooth user experience from day one.
How did you decide on the specific features and tools available on Diablo Trade?
The features and tools on Diablo Trade were largely inspired by feedback from the Diablo community and our own experiences with trading in-game. We prioritized ease of use, transparency, and security—things like streamlining the listing process, advanced filtering and secure trading were critical to solving the pain points we had identified in other platforms. Listening to the needs of the players and evolving based on that feedback has been a big part of our development strategy.
How were you able to build a strong online presence for the website? (e.g. SEO, forums, PPC, influencers, etc.)
Initially, we partnered with streamers and YouTubers in the Diablo community to spread the word and generate early buzz. We then partnered with the Sanctuary Discord community and became their official trading platform. This partnership led to explosive growth.
What are you most proud of in regards to the success of Diablo Trade so far? Any major highlights?
We’re proud of the trust we’ve been able to build within the Diablo IV community. Seeing users engage with the platform and express how it has improved their trading experience is incredibly rewarding. We’re incredibly proud to have facilitated hundreds of thousands of completed trades to date.
What advice do you have for new and existing website owners that you wish you knew before you started?
Our biggest piece of advice would be to stay adaptable. Things rarely go as planned in the early stages of building a website, and being able to pivot your features and your growth engine based on feedback and performance data is crucial. Also, focus on your users' needs first and foremost—sometimes, the features you think are most important aren’t the ones that will actually resonate with your audience.
What do you like best about being a part of Nitro’s network of premium gaming/entertainment websites?
Nitro has been an incredible partner because of how well they understand the gaming space. The ad experience is seamless and tailored to our audience and our needs. Nitro’s customer service is nothing short of exceptional.
What’s next for Diablo Trade?
We don’t want to spoil the fun so - stay tuned! We have a lot of exciting things and features in the pipeline.
A big thank you to the amazing Diablo Trade team. Keep your eyes peeled for more insightful interviews like this in next month's edition of our Publisher Showcase, where we’ll continue to spotlight one of the 500+ stand out websites on Nitro, diving deep into their unique success!
Nitro is dedicated to reinventing website monetization for the gaming industry. Our ad tech platform combines uncompromised user experience and nitro-speed revenue and service with Net 7 Payouts, same-day support and the industry’s fastest ad loading.