How Trainwreck Labs multiplied revenue by 25%

Partner

Trainwreck Labs is a web-based trivia game platform known for its wide variety of fun and engaging daily educational games, including the viral geography guessing game Globle and the biology-themed game Metazooa.

Top 5 Geos

🇺🇸 US: 55.00%🇬🇧 GB: 23.08%🇦🇺 AU:11.58%🇨🇦 CA:7.05%🇧🇷 BR: 3.29%

Inventory

Trainwreck Labs optimizes its ad setup by utilizing a range of impactful ad formats, including interactive display ads and native in-game banners.

Strategy

Trainwreck Labs aimed to prioritize user experience by seamlessly integrating ads without disrupting gameplay. Partnering with Nitro allowed Trainwreck Labs to increase demand for their ad inventory to maximize revenue with lightning fast ad-loading times whilst simultaneously serving quality, relevant and non-intrusive ads.Alongside this, with the help of Nitro they have implemented User ID capture strategy, ensuring high-quality audience segmentation and personalized ad delivery to generate premium CPMs.Based on their User ID data capture initiative, Trainwreck Labs was able to leverage Nitro‘s premium subscriptions offering to users for ad-free browsing to generate a new revenue stream.

Results

As a result of their holistic collaboration with Nitro, Trainwreck Labs has attained an unprecedented revenue boost. Since joining Nitro, they have achieved:💰 25% increase in revenue📈 200% MoM increase in user ID sign-ups

Abe Train, Founder

"Nitro’s customizable dashboard is an invaluable resource for insights into my ad performance. I am also a big fan of the subscription service, which I have integrated into TWL as the Trainwreck Club.Although it is already gaining traction as is, I plan to expand what the Trainwreck Club offers players in the very near future, and having Nitro manage the payments and subscriptions lets me focus more on improving my games and talking to players."

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